Monarch Car Care - Urable UrStory Series
This episode of Urable’s UrStory series, we focus on David Haskins from Monarch Car Care in Las Vegas, NV. Learn about his story, passion and overall love for life.
Creative Brief
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This project focused on giving back to the car detailing community by showcasing Monarch Car Care, a dedicated user of the Urable software. As a trusted partner of Urable, our goal was to highlight the craftsmanship and dedication behind Monarch Car Care’s work while also demonstrating the value of Urable’s business solutions.
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One of the biggest challenges was filming in an environment that isn’t traditionally cinematic—a detailing garage. Through strategic lighting, thoughtful camera techniques, and professional audio, we elevated the visuals to create a polished, compelling narrative that felt as high-end as the vehicles being serviced.
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This project required a full production setup, including:
• Advanced lighting techniques to shape and enhance the space
• A mix of dynamic camera movements to capture both precision and action
• High-quality professional audio to ensure clear, engaging interviews
•Support for on-camera talent, many of whom weren’t used to being filmed
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This video received strong engagement within the detailing community and became part of a broader series—one of nearly 40 productions we’ve created in a similar style. The final piece was distributed across social media and online platforms, helping both Monarch Car Care and Urable expand their reach and connect with a wider audience.
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This project served dual marketing purposes—Monarch Car Care leveraged the video to promote their services and grow their business, while Urable was able to use the content as a testimonial and marketing tool for their software. This twofold impact made the project a success for both companies.