PKF Mark III Contracting - 2023 In Review
A showcase of PKF Mark III’s 2023 year, the projects they were a part of, and the people that made it possible.
Creative Brief
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This annual recap and hype film was created for PKF Mark III Contracting’s internal sales and marketing meetings. The objective was to highlight the company’s most significant projects, recognize employee contributions, and reinforce company culture through a compelling visual narrative.
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The production team navigated a range of environmental challenges, including unpredictable weather conditions and the need to film from unconventional locations. Shots were captured from small boats, under bridges, on cranes, and along busy interstates, requiring precise coordination and adaptability.
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The project relied heavily on high-quality camera and drone work to showcase PKF’s large-scale infrastructure projects from dynamic perspectives. Aerial footage provided sweeping views of work sites, while ground-level shots captured the dedication of employees in action.
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The final video was shared internally and on the company’s website, serving as both a morale booster and a testament to PKF’s accomplishments. By spotlighting the company’s workforce and their dedication, the film reinforced PKF’s commitment to excellence and helped recognize employees for their hard work throughout the year.